Services

Better Quality Leads Generate Business Opportunities

Just throwing out random advertisements to the world in the hopes that customers will find you won't grow your business.

You require the interested eyeballs, the potential customers who will look beyond the advertising and learn about your products or services, build the trust to take the next step, and contact you. This is where lead generation strategy becomes a valuable asset.

Grace Digital Co. helps small and mid-sized businesses grow via our lead generation services. We connect the various components of modern advertising (SEO, paid ads, content, etc.) and place calls to action (fill out this contact form) within the landing pages so that we can track and report on key metrics such as conversion rates.

The objective is to help businesses attract better fit customers and make it as easy as possible for those customers to become real sales opportunities.

Grace Digital Co. is located in Tarzana and we help B2B businesses located throughout Southern California.

Get Your Free Website and Marketing Audit Book a Free Strategy Call

Need Lead Generation in Your Area?

The three main things prospective clients look for in a lead generation company that they usually find local are: market knowledge, clarity, and transparency regarding lead sources.

It is understandable why all of these are important, however, location is rarely the deciding factor as to whether a lead generation firm can help a business grow. The firm located just down the street from your business may still be utilizing generic, broad campaigns and playing the "best guess" game with weak targeting to report on lead source information.

Consider the following questions to help you choose a provider:

Does the agency comprehend your client?
Do they tailor their services to your model?
Can they monitor calls and form submissions?
What do they measure concerning lead quality?
Can they explain post-launch?
Will you know how your money is allocated?
Are the results immediate?

Agency Grace Digital Co. offers digital marketing expertise and local market knowledge and implements a comprehensive service area model. We work remotely and by appointment, enabling Southern California SMBs with access to our services.

Small Business Lead Generation Without the Guesswork

Generating leads for small businesses isn’t easy.

One month may bring lots of lead inquiries, and the next month might bring almost zero inquiries. While referrals help, they are unpredictable. While paid ads lead to clicks, there is no way to know if the clicks resulted in valuable phone calls and conversations.

Does this describe your business?

Small business lead generation is most effective if the complete process is designed and built in unison. The audience, offer, message, website, conversion points, and follow-up system must be constructed in a cohesive manner.

We are interested in the entire process:

How do prospects find your business?
What are they searching for?
What are they interested in?
What do they see on your website?
Does your message satisfy their needs?
How easy is it for them to contact you?
Which campaigns result in quality leads?
What happens when an inquiry is made to your team?

By looking at the entire process, we can optimize the system to generate quality leads.

What Our Lead Generation Services Include

Every business operates at a different starting point.

There are businesses that get traffic but can’t convert it. There are also businesses with great websites that need to be found. There are also businesses with good visibility that get lots of calls and leads, but those leads are not the right fit.

We build strategies around problems.

Lead Generation Strategy

We define what a quality lead is for your business.

This includes:

The services you want to develop
The industries and companies you want to target
The geographic areas you want to reach
The issues your potential clients want to have resolved
The size of the projects you want to take on
Your available budget
Your sales capacity
The actions you want your potential clients or prospects to take

Those actions can be phone calls, consultations, audits, quotes, proposals, or qualified lead forms.

Once we know what matters, each digital marketing channel can work towards a unified commercial goal.

Audience and Intent Research

Not all visitors are potential clients.

Somebody reading a general article may be doing research. Another person may be searching for a particular service provider and may be ready to contact/speak with a company.

We do research on how your prospects articulate their needs, the questions they ask, and what searches indicate greater commercial interest.

This research distinguishes:

Traffic that is general interest/awareness
Research focused traffic
Comparison traffic
High intent related service traffic
Local providers traffic
Returning prospective traffic
Traffic that is ready to make contact

Improved targeting is a result of understanding these differences.

Offer Development

Your next step is a clear, relevant path, not a steep discount incentive or a gimmick created to spur quick action.

Depending on the objectives of the campaign, Grace Digital Co. may recommend:

A free SEO audit
A free website and marketing audit
A strategy call
A consultation
A custom proposal
A quote

We work with you to finalize your offer, supporting message, proof, and call to action in a way that is most appealing to your prospective customers.

Website and Landing Page Planning

It is common for a website to attract visitors and lose them.

Confusing headlines, vague descriptions of services, hidden contact information and/or forms that are too long, can obstruct your communication with the prospective client before your team receives that communication.

We determine whether your website:

identifies your service succinctly
speaks directly to the prospect's primary concern
indicates which prospective client you are referring to
Adds relevant proof and builds trust
answers common questions
provides a clear next step
has form fills and calls to action that are easy to complete

If needed, we suggest a dedicated landing page that is designed for a single offer, audience, and/or campaign.

Search Engine Optimization

SEO makes your business appear for the services your potential clients search for.

A lead generation program may employ:

service page optimization
local SEO
search intent optimization
content optimization
internal linking
other optimization
location content
conversion copywriting

SEO is gradual, and can be a worthwhile service, but should not be touted as an “instant lead” solution.

Our SEO Services and Local SEO Services pages contain more in-depth knowledge and information.

Lead Generation Through Digital Search Marketing

Visibility through paid search is faster than SEO, especially when prospects search for your service.

Organic visibility is free. Paid search results are sourced through ad clicks.

Involved in paid search:

Targeting
Landing pages
Offers
Tracking

A paid search campaign typically includes:

Targeted keywords
Negative keyword planning
Campaign landing pages
Location targeting
Call tracking
Form conversion tracking
Offer testing
Keyword review
Budget Optimization

Our Google Ads Management page has an in depth overview of this service.

Marketing the Buying Decision

Leads need to understand your service.

This is amplified in B2B because marketing needs to reach multiple stakeholders.

We create:

Copy for your website
Service pages
Blogs
Social media captions
Graphics
Ads
Content calendars

We do not offer photography, art direction, video production, or short film creation.

Capturing and Converting Your Leads

Reduce the effort involved for your leads to contact you.

We audit:

Your contact forms
Buttons to call you
Consulting forms
Request forms to audit
Request forms to quote
Request forms to propose
Confirmation messages

The form must capture relevant information, but if our client forms require an overwhelming amount of information, we consider that poor form design and friction.

Tracking and Reporting for Successful Marketing

Track everything or your work is pointless.

We can integrate agreed conversion actions like:

Phone calls
Contact forms
Requests for consultations
Audit submissions
Quote requests
Proposal requests

Reporting should help you answer practical questions like:

Which channels produced inquiries?
Which services/offers received the most interest?
Which landing pages drove conversions?
How helpful were paid campaigns?
Are leads becoming more or less qualified?
Where do prospects drop off?
What should we work on next?

Understanding your campaign reporting should not require a marketing degree.

Our Lead Generation Process

Connected digital lead generation services and channels

Get a Free Website and Marketing Audit

We kick off with the marketing you have.
We audit your website, search, messaging, offers, calls to action, conversion paths, and customer journey.
Prior to recommending additional traffic or advertising, we aim to fix issues we uncover during the audit.
02
Receive Your Audit Report Within 24 to 48 Hours
You receive a clear audit report within 24 to 48 hours.
The report breaks down the following:
1. What we reviewed
2. What appears to be working
3. Where leads may be getting lost
4. Which issues deserve attention
5. What opportunities may exist
6. What next steps we suggest
You receive advised next steps whether or not you opt to engage with us further.
03
Discovery Call
After the audit we schedule a discovery call.
We get into:
1. What goals you have for your business
2. The order of importance for the services you offer
3. The clients you prefer
4. Where your leads come from
5. The areas you serve
6. Your sales process
7. How much funding you have
8. The quality of your current leads
9. Your system for following up
10. How much work you can take on
Having this discussion provides the context for the numbers. If a campaign attracts leads that your team cannot serve or that your team does not want, the campaign will not be a success.
04
Review Your Custom Proposal
Once we decide that Grace Digital Co. will work, we build a custom proposal.
The proposal will contain:
1. The recommended channels
2. The order of the first priorities
3. The deliverables
4. The involved parties
5. The required tracking
6. The reports
7. The timeframe
8. The price
We offer custom pricing and flexible monthly retainers. We will not force your business to fit into a premade package with services that are unnecessary to your business.
05
Build and Launch the System
Once we receive approval, we gather the necessary access and begin the agreed work.
Depending on what starting point you have, this may need:
1. Improving website copy
2. Creating landing pages
3. Configuring tracking
4. Optimizing service pages
5. Campaign preparation
6. Offer preparation
7. Content creation
8. Contact path improvement
Launching the system follows the strategy. We won’t send paid traffic to a page that is not ready, even if the advertising account is ready.
06
Measure and Improve
Lead generation requires frequent evaluation.
We check how the lead generation measure are performing, identify the weak points and adjust the strategy based on performance and feedback from your team.
This may require:
1. Adjusting targeting
2. Adjusting keywords
3. Adjusting offers
4. Landing page copy adjusting
5. Forms adjusting
6. Adjusting campaign budgets
7. Prioritizing content adjusting
Follow-up recommendations
The goal is not to raise the quantity of leads generation; we want to generate better leads.

What Is a Qualified Lead?

A qualified lead meets the expectations that have been set for your company.

These expectations may include the following:

Type of business
Industry
Location
Need for a service
Size of the project
Budget
Time to complete the project
Decision maker

Qualified leads do not translate to sales. Many factors, including your company’s sales process, pricing, competition, availability, and follow-up, may determine the outcome.

However, more clear qualification leads your team to spend less time on poor leads.

How Quickly Can Lead Generation Work?

Clients may want results as soon as possible, it’s normal.

There is always cash flow and sales targets to meet. Waiting several months without any results may feel uncomfortable.

Some changes lead to quicker outcomes. For example, fixing a broken form, optimizing a landing page, clearing up an offer, or running a small, targeted, paid campaign can yield valuable data relatively quickly.

SEO and content creation usually take longer.

Outcomes will depend on:

Demand for offering in the marketplace
Competition
Quality of website
The strength of the offering
Available budget
The volume of search queries
Brand reputation
Evidence
Time to respond
Follow up on sales

Grace Digital Co. will explain the differences between what can be tested quickly and what requires more time. We will not mask a long-term strategy as an instant solution.

Lead Generation Services for Small Business

Small businesses need a practical approach.

Budgets cannot disappear into experiments without justification. Every channel must justify continued investment, and every report must help the owner make a better decision.

Our lead generation services for small business focus on:

Priority services
High-intent audiences
Clear conversion paths
Realistic campaign scopes
Understandable reporting
Measured improvement

We also work with small to medium businesses that need more coordination between their marketing channels, internal sales teams, and the resources on their website.

Why Choose Grace Digital Co.?

We Start With The System

More traffic will not solve a broken conversion path.

We review what happens before, during, and after the inquiry so the strategy addresses the real weakness.

We Connect the Channels

SEO, paid search, content, social media, web design, and conversion strategy should not be conflicting.

We align them around the same audience and commercial goals.

We Speak Plainly

You will know what we recommend, why we recommend it, and what data is showing.

No surprises and no smoke and mirrors.

We Customize the Scope

Most likely, a small, local business and a mid-sized, growing business will not need the same campaign.

Your proposal includes your market, your goals, your budget, your capacity, and your marketing foundation.

We Report With Context

A high click count means little if those clicks are of no interest to you.

We will give you the numbers and lead quality if your sales team gives us that feedback.

Lead Generation Services Cost

The cost of lead generation services varies with the amount of work necessary.

A company that needs conversion tracking and landing page optimization will require a different amount of work from a company that needs continual SEO, content, pay per click (PPC), ad campaigns, a new website, and reporting.

Pricing may depend on the following factors:

Number of services
Target market
Level of competition
Potential advertising budget
Landing page
Content
Setup of tracking and goals
Complexity of a campaign
Desired reports

Grace Digital Co. offers custom pricing and monthly retainers.

Before any work is done, you will receive a proposal for the scope and the cost after we do a free audit and a discovery call.

Request a Custom Lead Generation Proposal

Service Areas

Grace Digital Co. is based in Tarzana and operates as a service area business.

We provide lead generation services to companies in the following:

Culver City
Thousand Oaks
El Segundo
Westlake Village
Burbank
Irvine
Glendale
Pasadena

Our remote process makes it easy to work with Southern California businesses while staying available for calls and necessary communication.

Frequently Asked Questions

What do lead generation services include?

Lead generation services commonly consist of strategy, audience research, SEO, paid ads, content creation, landing pages, offer creation, conversion enhancements, call tracking, form tracking, and reporting. Other add-on services may include the implementation of a CRM, lead nurturing, chatbot integration, ticketing and project management systems, and email marketing software. The exact add-ons will depend on your business marketing strategies and needs.

Do you provide lead generation for small businesses?

Yes, Grace Digital Co. exclusively provides lead generation services to local, small businesses and mid-size, B2B companies needing more structured lead generation systems.

Is digital lead generation the same as digital marketing?

Digital lead generation is a subset of digital marketing. Digital lead generation focuses on attracting prospects and encouraging them to get in touch, while digital marketing encompasses a variety of activities, including brand awareness, audience education, reputation management, customer engagement, and retention.

Do you guarantee a specific number of leads?

While we cannot ensure a specific number of qualified leads or sales, we are able to set measurable and achievable goals, as well as report based on agreed-upon conversions and adjust strategies based on the available evidence. Lead generation is a process. Granted, some lead generation services may be quicker than others.

Can you help us get leads quickly?

Yes, look no further than our lead generation services. While a good lead generation tactics system incorporates a variety of strategies, some of our most common quick lead generation fixes include paid search, landing page optimization, improving offers, enhancing conversion, and addressing website issues and call to action (CTA) locations. SEO and content creation are good longer term strategies.

Which channels do you use?

The lead generation services that Grace Digital Co. offers include a variety of channels, ranging from SEO to paid search, content creation, landing pages, calls, forms, and social media.

We tailor our channel recommendations according to audience intent, ad budget, competition, and business goals.

What is the cost of lead generation?

There is a significant degree of variation in pricing, including the specific channels employed, the amount of work involved, the level of competition, the ad spend, the required content and website creation, and the extent of reporting.

Grace Digital Co. considers each project as unique and offers custom retainers on a monthly basis. You receive a proposal in advance.

What happens after I request an audit?

Once we have reviewed your website and marketing, you will receive an audit report in 24 to 48 hours with a subsequent call to review the audit report and discuss your goals and possible next steps.

Can you integrate with our sales team?

Yes. We combine our efforts with your sales team in order to understand the lead quality, the primary obstacles, the timeliness of the sales responses, and if the campaign messages corroborate the customer discussions.

What is the difference between traffic and lead?

Traffic refers to the number of people who viewed your website or landing page.

A lead is the person who calls you, fills out a form, requests an audit, books a meeting, asks for a quote, requests a proposal, etc.

Do we need to have a new website?

No, this is not necessary.

We assess your website and determine if it will suffice, or if it will require focused changes, the addition of a new landing page, or the creation of an entirely new website.

Turn Your Marketing Into Better Sales Conversations

Getting attention is only the beginning.

Your marketing needs to attract the right prospects, answer their questions, build confidence, and guide them toward a clear next step.

Grace Digital Co. helps you identify gaps in your lead generation system and connects the dots.

Begin with a complimentary website and marketing audit. You'll receive the audit report within 24 to 48 hours and subsequently receive a call to discuss actionable, next steps.