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Social media posts fall by the wayside when nobody is in charge of the process. The slowdown that begins with a busy week becomes a quiet month and approved ads and posts lack calls to action and are not tied to the business's goals. Soon, company's have many social media outlets, but no consistent presence.
Grace Digital Co. provides social media management to small businesses and mid-sized companies. We manage the content workflow for our clients and post to keep our clients visibly active and organized. Grace Digital Co. manages each client social media outlet to ensure our clients are not given yet another task to do each day.
Grace Digital Co. is located in Tarzana, and manages social media for B2B companies in the Southern California area.
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Social media management includes planning and executing the active, organized, marketing aligned and accurate social media posts for your business on a daily basis.
Posting to a social media profile is not management.
Publishing requires planning to ensure the social media post furthers the message and brand as well as approval, content, scheduling and profile updates, and review following the post.
A social media manager is responsible for the following day to day tasks:
The level of support varies, depending on the needs of your business. Some businesses require reliable publishing of content, while other businesses require a planning and scheduling service along with content development and reporting.
At Grace Digital Co., we build our services based on the needs of your business.
During our review, we assess the existing conditions of your social media accounts as a starting point.
The review includes assessment of the following:
Each of these assessments helps us to design a publishing schedule.
An incomplete profile detracts from a business that is active and welcoming to customers.
We organize and improve profile elements to answer the who, what, and where in a concise manner.
Profile optimization consists of multiple elements including, but not limited to: service summaries, business descriptions, website links, contact buttons, images and graphics, business contact information, consistent naming, and strategic calls to action.
Major company changes or claims require approval from the client prior to publishing the changes.
Not all social platforms will work best for your business.
Depending on your audience and existing business pages, management may include the following:
The management platforms are selected before any work is completed to ensure that there are no rushed or poor-fitting fit projects.
The content calendar serves as a main control point for the content. This helps determine the following: published date, platform, content topic, drafted caption, content format, suggested call-to-action, content type, content support, and associated website.
This calendar helps the content approval process and scheduling to occur with sufficient notice before the publishing date.
When copywriting requests are made, Grace Digital Co. releases content using the suggested strategy and calendar.
Content may include the following:
We tailor our wording to the platform while maintaining the company voice.
If graphics are required, we develop or source approved graphics for the scheduled post.
We can develop approved graphics based on brand voice.
This may include:
Photography, art direction, video production, and short film creation are not included in Grace Digital Co.’s services.
Your business may provide approved photographs or videos for use in the calendar. We can include those assets when they fit the campaign and meet the required quality.
Publishing without approval creates unnecessary risk. Waiting indefinitely for approval creates a different problem.
We define a reasonable review process before any posting begins.
The workflow provides:
This addresses all of the issues previously stated.
Once content is approved, we schedule or publish on the agreed platforms.
We verify:
Publishing in this manner protects the work.
A good post can still fail if it sends the user to a page that is broken, irrelevant, or incomplete.
We verify the approved link and calls to action before scheduling the content.
The post can direct a user to:
The destination should be the same as what the post promised.
Published content should support the priorities of our current marketing campaigns.
If your company publishes a new service page, an article, announces a free audit, or any other similar campaign, we would organize promotional posts for that campaign.
We help align your social accounts with your website, SEO, content, and lead generation efforts instead of having them operate in isolation.
Depending on the chosen scope, management can also include basic monitoring of the activity on posts and profiles that we manage.
This can help identify:
Grace Digital Co. will not make technical, legal, pricing, or service commitments on your behalf unless you have approved the responses and included that responsibility in the scope.
Direct message management and community responses must be determined prior to the start of the service.
Performance is reviewed based on the goals and responsibilities assigned to the account.
Reporting may include:
Not every number deserves equal attention.
Reach and engagement can show whether content was noticed. Website activity and inquiries show whether people were interested enough to take an action.
Our reports explain the differences.
While the two are complementary, they are different services.
Social media management eases the management of social media accounts while content creation develops the copy, graphics, photos, and videos that flow through those accounts.
Some businesses may have content and may only require a calendar, approval, and publishing service, whereas others may require a combination of content creation, graphic design, and scheduling.
Grace Digital Co. clearly defines the services it will provide so clients understand the scope of what they will receive.
Social media management focuses on account operations and publishing, while social media marketing focuses on audience strategy, campaigns, messaging, and growth objectives.
Social media marketing develops audience research, campaigns, advertising, themes, and offers, all designed to lead customers to a business and improve social media interaction.
Social media management maintains and focuses on posting messages. It also manages the approval process for account posts and the posting calendar. Even if a business accepts a service to manage its social media accounts, it may still need to retain a service to continuously monitor its social media accounts while updating content regularly.
Here is what to expect from our social media management process:
We audit your website and your social media accounts, both for completeness and consistency, and whether there are outdated or broken links. We analyze posting frequency, calls to action, branding, and workflows.
The report will include what we reviewed, inconsistencies, where we recommend prioritizing, the platforms that need our attention, and your workflow.
This call determines how we will help you reach your business goals, the platforms that need management, your target audience, and the services you need the most. We discuss your existing content and available brand assets, how often you publish content, your approval process, and whether you want publishing rights. We also discuss your response time, reporting, and budget.
If we both agree this is a good fit, we will put together a proposal for the services you need and the pricing for monthly retainer work.
Once we have a signed contract, we assign you an account manager, put the work in progress, and set up weekly status calls.
Note:
The information on how to engage us through this process is available here, should you decide to skip having us pursue monthly management.
Post-approval, we collect the necessary accounts, brand materials, links, service info, offers, and contact info.
We also determine:
We develop the Content Calendar based on the approved Strategy and monthly priorities.
Your team receives the Content for review prior to the approved publishing dates.
Once approved, we either schedule or publish your content across the approved channels.
We maintain a record of publishing status to ensure unpublished content does not get lost and to monitor approvals.
We review what was published, audience engagement, and what trends will help us as we develop the next Content Calendar.
There are several telltale signs that your social media needs some professional management. Capital D offers services that help people who:
The service combines messages, documents, folders, and people to bring order to work that is often scattered.
Effective management can help your business:
What management cannot do is guarantee that followers, engagements, leads or sales will occur.
There are many factors that contribute to the performance of social media pages, including quality of content, relevance of audience, social media platform chosen, offers, competition, consistency, budget, and many more.
We report on what occurred on the social media pages, but we ensure our reporting does not mislead anyone.
The reality of B2B is that prospective customers may check the social media pages of businesses prior to engaging in any kind of communication with those businesses.
Prospective customers assess whether the business looks active, credible, and more aligned with what is represented on the business’s webpage.
Effective social media management can help reinforce:
This is especially important when a standard sales cycle takes a longer period of time. A potential customer may visit a business’ social media page multiple times prior to engaging the business in a conversation.
Grace Digital Co. provides social media management services to the following Southern California cities: Irvine, Pasadena, Thousand Oaks, Glendale, Burbank, Westlake Village, Culver City, and El Segundo.
Grace Digital Co. is a service area business located in Tarzana.
We have a streamlined remote workflow. We are able to manage content, approvals, scheduling, and reporting for social media pages across the Southern California region.
There are many reasons to use Grace Digital Co., including:
We define who produces, approves, schedules, publishes, and reviews the content.
Establishing a calendar and a streamlined approval process helps avoid last minute posts and makes the process easier for everyone involved.
Marketing content is connected to the company's website, SEO, services, campaigns, and offers.
You get to see a post’s performance and what we suggest to further improve it.
You get the service you need. We customize the support we offer, we do not put everyone under the same posting service.
We won’t guarantee increased sales, followers or viral posts. We focus on professionalism and consistent improvement.
The cost of Social Media Management depends on the number of platforms you have, how often you want posts to be published, how detailed you want the content and graphics to be, how long it takes for you to approve posts, how much you want us to monitor posts for you, how detailed you want reporting to be, and a number of other factors.
Grace Digital Co. gives custom pricing on monthly retainers.
After the audit and a discovery call, you’ll receive a proposal that outlines everything that you’ll be responsible for, the deliverables, a timeline, and the price.
Services may include profile reviews, organization, content calendar management, caption and graphic management, approval management, publishing, basic monitoring, reporting, and link checking.
Yes. We specialize in small businesses but also manage larger, growing B2B businesses that need an organized content and publishing process.
Content creation falls under the management scope.
Approved services consist of captions, branded graphics, ad copy, posts for the Google Business Profile, blogs, webpage text, and content calendars.
Excluded services consist of photography, art direction, video production, and short film production.
Yes. Your team may supply approved photos, videos, announcements, offers, and text content. We are able to organize and schedule content based on the approved calendar.
For approved situations, management can include Linked In, Facebook, Instagram, and the Google Business Profile.
This is in your proposal.
On agreed scenarios, we will manage comments and direct messages.
We do not make any commitments (service, pricing, legal, or technical) for requests without provided text and cleared approval.
The appropriate posting frequency is determined by several factors, including audience, content, and objectives of the business as well as the available content and posting consistency.
No. We do not guarantee followers, engagement, reach, leads, or sales.
We maintain the approved workflow, monitor relevant performance, and use the existing information to improve future content.
No. Management is control and maintenance of accounts and posting, while marketing is audience growth and lead generation with campaigns, offers, and audience strategy.
We analyze websites, all profiles, and content, and perform comparative analyses of links and workflow. Within 24 to 48 hours you will receive your final audit report and a call will be scheduled to review findings and explain potential new and next steps.
The cost is customized to the number of platforms, also the frequency of posts, content, graphics, approvals, monitoring, and reporting.
Ongoing management is typically done through a monthly retainer.
Social media publishing should not be reactive.
Grace Digital Co. provides a more structured process for planning, approvals, scheduling, publishing, and reporting and helps your business keep its social media accounts active while your team is not inconvenienced.
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audit. You will receive your audit report within 24 to 48 hours and then we will schedule a call to discuss the optimal management level.
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| phone | (323) 709-4456 |
|---|---|
| team@gracedigitalco.com |
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Social media management for small business
The biggest challenge faced by most small business owners is not lack of ideas, it is lack of time.
Social media adds complexity to maintaining other areas of the business, like sales, client work, staffing, and invoicing.
Consider this example: one person writes social media posts, another person has to approve them, a different person has the login, and by the time a post is ready to be published, the date expires, and it's never published.
Have you been there?
Our social media management service flow eliminates this issue. Users always know what is being prepared, whom to go to for approval, where the posts will be published, and who publishes the posts.
Our service provides the structure so your small business accounts will never stall when your team gets busy.