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A website must do far more than just load. It must serve your marketing needs and collect messages. More importantly, it must provide your employees with the tools and stable infrastructure they need to grow the business.
As a B2B web development company, Grace Digital Co. provides web development services to small and medium-sized businesses. Our web development services turn approved designs into digitized experiences that are responsive and compatible with your content, SEO, lead capture, and tracking systems.
Every web development project is completed based on the agreed-upon specifications and objectives. Each critical function is tested.
Grace Digital Co. has its roots in Tarzana, California, and extends web development services to businesses throughout Southern California.
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Most businesses do not search for a local developer just because they want someone in the same city. They want someone local who can outline a clear process, understand the project, be available to answer questions, and not abandon them after gaining access to the site.
Location does matter, but so does the process.
When looking for website development services near you, you should ask the following questions:
Grace Digital Co. provides local service area and organized remote work. We define project roles, approvals, and test accessibility before a site launch.
Web development is the building of visual design ideas in a website’s framework.
This may entail:
The work depends on the specific design, functionality, business needs, and platform.
Web development should happen within the context of an approved design and content plan. Building first and making structural decisions later creates additional work.
Small business websites must have an appropriate balance of performance, ease of use, cost, and functionality.
Custom website builds may look impressive, but may become difficult to update. A simple template site may serve the company’s needs, but may fail to adequately serve the company’s needs.
We aim for the correct level of development.
The site must:
Grace Digital Co. brings functionality to delivery based on the actual needs of a client rather than a broad construction of the project.
Our proposal will define the approved platform, pages, features, integrations, testing, and launch responsibilities.
Per project, web development may consist of:
Creating the user interface of a website is front end development.
This may include:
A website should perform multiple functions across devices.
We consider navigation, text, forms, spacing, and section order.
A desktop page should not be shrunk to fit narrow mobile space, it must undergo a separate review of mobile design.
Many clients need an easy way to update a website after it has been constructed.
Depending on the approved platform, development may consist of configuring a content management system for:
The editing functionality and the platform should be aligned with the client's technical readiness and operational requirements.
All custom solutions, from UIs to back-end frameworks, contain custom scope projects and demands on the team.
Consistency is your friend when it comes to website templating.
A project may include templates/placeholders for:
Templating should leave enough room in the design for different page elements without constraining them to a rigid structure.
A form at the end of the sales funnel is your chance to save a lead.
We make forms to submit requests for:
Depending on the scope, forms may include:
You must define the destination of messages and determine who will follow up.
A simple way to ensure visitors can make a phone call is to have a link that people can click.
Tests are made on the placement of:
External applications may need to interact with a website.
Examples of connectors may include:
Integrations have unique permissions and constraints. The proposal will reflect the integrations that Grace Digital Co. will provide.
After a site launch, the site should start to provide analysis and data that we can use.
Implementation/verification of the following:
Tracking requirements should be agreed upon before launch, if possible.
Data gaps will occur if there is a delay in documentation.
While web development alone cannot guarantee search engine rankings, development that is SEO friendly can help.
An SEO friendly build may include:
Ongoing SEO efforts should include keyword targeting, content optimization and local SEO practices.
Copying visible content is only part of a website migration.
A full migration may require:
Review of existing URLs should be performed prior to implementation of major site changes. Unplanned removal of site pages or changes to indexed pages can cause loss of search visibility.
Slow websites can be frustrating.
Performance review may include assessing use of:
Other services within the same scope may be able to improve performance and reduce page load time. We cannot guarantee scores, but we can identify areas of improvement that fall within the project scope.
The website should be tested for compatibility across analyzable devices and browsers prior to release.
The following may be tested:
The exact testing scenario should align with the finalized project requirements.
Website launches involve several activities.
Launch support may include:
Website hosting, domain, and all required account access should be available prior to the work scheduled for launch.
Web design is the planning of how a website should look and how the visitor should interact with it.
Web design includes:
Web development is the implementation of the web design.
This includes:
Both services should not be confused. The Web design page owns design and user experience keywords. The Web design page should own web development and website development keywords.
Content is not the only factor when it comes to search visibility. Search engines need to be able to access and analyze a website correctly to list it. Development can impact how easily search engines are able to do so.
Examples of SEO-related development may include:
Technical development does not replace a continuous search strategy, content creation, local optimization, or the development of website authority.
It is important for marketing websites to make it simple for qualified leads to act. Development can support lead generation through:
If these functions do not work, a strong lead generation campaign can also lose potential clients.
This is why form testing and conversion tracking are an important part of the launch process.
The goal of the audit is to identify any existing technical or marketing issues, contact path, and mobile optimization concerns.
The audit helps us to determine if any corrections need to be addressed on the existing website, if it needs a redesign, a rebuild, or even a migration to a new website.
The report may address:
Discovery calls cover the following areas:
Grace Digital Co. will provide the following details in a proposal:
Web Development uses custom project pricing. Ongoing support may be offered as a separate retained service.
Website development should only commence after the configuration of the required elements of the website has been completed.
Prior to building:
The main structure of the site may evolve during construction, but the primary structure should be approved.
construction of approved pages, templates, navigation, Type forms, and functionalities.
Progress reviews of desired functionality may occur prior to completion of the entire site.
Site copy and imagery are added according to project scope.
Forms and third party integrations are added. Client supplied assets must be approved and available in assumed formats.
Here’s what this stage covers:
Critical items found within the approved scope must be addressed prior to system launch.
The website is reviewed by your team, and consolidated feedback is provided.
Final approval signifies the website is ready as agreed upon to be released.
After we launch the website, we verify its functionality and design.
Post-launch checks include the following:
Flexible factors include the following:
A focused service business website may take less time than a custom project which includes different page styles and integrations.
The initial audit is delivered within 24 to 48 hours. The full development schedule appears in the custom proposal.
Cost depends on the scope.
Factors include the following:
Grace Digital Co. provides custom pricing.
You receive a detailed proposal before work begins.
We consider the website’s role in SEO, paid advertising, content, and lead generation.
You know the role the designer, content creator, access and approval provider, developer, and launcher plays.
Important forms, buttons, links, and conversion paths should work before the website is launched.
When we redesign or move an existing website, we evaluate URLs, redirects, metadata, and indexing.
We do not advocate for custom functionality because it ‘sounds cool’.
Clients should own and have control over their domain, hosting, website platform, analytics, and other business accounts.
Grace Digital Co. is located in Tarzana and works within the service area.
We offer professional web development services to businesses in:
Our remote workflow makes planning, access control, development, testing, approval, and launch support easy.
Web development services may include page development, responsive design, content management system implementation, forms, integrations, analytics, tracking, technical SEO implementation, migration, and launch support.
Your proposal will provide more detail.
Yes. We focus on small businesses. However, we do work with midsize B2B businesses.
Yes. We can implement an approved design and create development specifications based on the design, functionality, content, and platform.
We have web design as part of a project and can do it separately, too.
Design is about the experience of using a website. Development is about constructing it.
Yes. First, we audit the existing website and each of the pages, the URLs, the forms and content, the tracking and the search engine optimization.
This helps us develop a rebuild without losing important site assets.
Ownership and access should be clear in the proposal.
Clients should maintain ownership and adequate access to their domain, hosting, website platform, analytics, and business data.
CRM and form integrations can be done depending on the platform access and integration.
This will be defined in the proposal.
Analytics and tracking within the project scope is no problem.
We determine what tools and actions will be needed before we launch.
SEO friendly development of a website can be done.
However, further optimization of the website and SEO services for content creation and authority development are required.
For website development services, Grace Digital Co. serves the entire Southern California region, including Burbank, Glendale, Culver City, El Segundo, Pasadena, Irvine, Westlake Village, and Thousand Oaks from our Tarzana location.
Ongoing website support or maintenance can be done as part of a separate scope or as a monthly retainer.
Post-launch activities are described in the proposal.
This depends on factors such as the number of project pages, functionality, content, design, integrations and access, feedback, and testing.
The custom proposal you requested will provide you with an estimated timeline and schedule.
Once we receive your request, our team will review your website and your existing marketing efforts. You will be emailed a detailed audit with findings within 24 to 48 hours, and we will follow up with a scheduled discovery call to go through the findings and answer any questions you may have.
Your website should provide your business a foundation for marketing efforts. It should not create challenges for your team. It should load, it should be user friendly, guide potential customers, capture customer requests, support efforts for your business to be visible to customers via search, and should not be a liability for your business growth.
Grace Digital Co. builds websites based on design and marketing approval, clearly defined, and user experience focused goals.
You can start with a free website and marketing audit. Our team will email you the audit findings within 24 to 48 hours and host a discovery call to define the development scope.
Get Your Free Website and Marketing Audit Book a Free Strategy Call
| phone | (323) 709-4456 |
|---|---|
| team@gracedigitalco.com |
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| 02 | Digital Marketing | With so many marketing options to choose from, it's easy to feel overwhelmed. Between SEO, pay-per-click ads, social media ads,… | |
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