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Your business can appear before interested users with paid search.
Not every click is worth it.
Grace Digital Co. Builds, manages, and optimizes PPC accounts. We direct relevance and value to our clients' ad spend by focusing on targeted traffic and quality leads.
No ambiguity reports. No false promises of overnight success. Just an organized methodology to manage Google Ads.
Connecting: ads, keywords, calls, form fills, landing pages, and business objectives.
Grace Digital Co. is based in Tarzana and helps businesses in Southern California.
Get Your Free Website and Marketing Audit Book a Free Strategy Call
An ideal local paid search agency should go beyond your ZIP code.
It should account for how far someone will travel or request a service, search areas, serve areas, and the most important services.
When looking for PPC management services near you, look for the following:
Grace Digital Co. provides local expertise combined with a remote service model. We can manage campaigns approved service areas while maintaining clear communication, reporting, and responsibilities.
Google Ads can help generate valuable inquiries, and at the same time can deplete a budget in record time, due to lack of account and campaign structure.
Common issues include:
More traffic will not resolve these issues.
A strong campaign assigns tasks to each component. The keyword defines the intent. The ad entices the click. The landing page continues the message. The advertisement makes conversion easy. Tracking reflects the result.
Every campaign begins with your desired business results, audience, services, locations, competition, and estimated budget.
Your plan may include the following services.
We assess existing accounts prior to major account changes.
During an audit we evaluate:
Audits allow us to understand gaps and potential losses incursion and inform us on where that leak may be occurring.
Prior to launching a campaign, we determine the objectives of the campaign.
This may be:
We also determine the specific projects that will occupy the greatest share of the budget.
It is a waste of budget to attempt to promote all services at once. A focused approach improves the likelihood of success and clarifies the results we can expect.
A keyword that looks relevant can appeal to the wrong audience.
We research how potential clients look for a solution, what terms are calling for an immediate need, and if the term is representative of the service we are promoting.
Keywords can also be assessed for:
The goal of the list should be what the business sells and not what just generates clicks.
Negative keywords allow us to hide ads from irrelevant search terms.
Searches about the following may be included:
Managing negative keywords is not a one time task. New exclusions are typically found based on actual search term data that is collected after the campaign has begun.
Campaign structure determines budget allocation, advertisement relevance, and reporting.
The level of detail in the campaign structure depends on the scope. We may group campaigns by:
Separating campaigns by these criteria allows us to better allocate budget and determine which campaigns drive the most conversions.
An ad only has a few seconds to capture attention, so it is critical to design advertisements with strong headlines to highlight the service or offer, as well as an effective description to communicate next steps.
This structure will help the ad copy communicate:
We do not mislead with unsupported claims, fake urgency, or guarantees the business cannot honor.
The experience after the click is just as critical as the advertisement.
If a potential customer is directed to a general homepage from a search for a specific service, the customer is then required to work to find the information they were expecting.
A campaign landing page must have the following:
Depending on the website, we may modify an existing page, or we may recommend a dedicated landing page.
Web design or development work will be listed separately in the proposal if needed.
Local businesses need careful geographic targeting.
We configure campaigns around the approved service areas and business model. This may include selected cities, regional boundaries, or appropriate radius targeting.
We also check whether the location of the campaign may show ads to users who are not in the targeted area.
Grace Digital Co. operates as a service area business and understands that campaign coverage must reflect where the company can serve customers.
Clicks do not convey everything.
We determine the actions that matter and helped configure tracking for agreed conversions, which may include the following:
Reporting tracking is of importance. A page view should not be considered a lead just to make the dashboard better.
Your budget should give priority to your adverts.
We look at how the budget allocation varies in terms of campaigns, services, keywords, locations, devices, and various time intervals. We may recommend relocating the budget to more effective services with strong potential, and reducing budget allocation for underperforming services.
The ad budget is different from Grace Digital Co.’s management budget, unless the proposal states otherwise.
Targeted keywords vs actual search terms identify how people think about what they’re searching for.
Irrelevant searches may never be discovered without the search term review.
These reviews may uncover poor match type decisions and keywords that identify the wrong audience.
Search term reviews become much more useful as they remove irrelevant searches and poor match type decisions.
They allow you to find new negative keywords, new keyword opportunities, and to identify customer language that is unexpected.
They help you zero in on your audience.
Regular review of search terms helps you zero in on your audience and reduce wasteful spending.
Paid search requires regular checking.
Depending on campaign activity and available data, optimization may include:
We do not make changes solely to create the illusion of work.
Each change must have a reason.
A PPC Report must answer clear questions.
We provide context to the numbers showing actual account activity, and explain your account so you don't need to decode advertising terms.
We evaluate your website, offers, conversion paths, and any advertising accounts you share with us.
The audit helps determine if your business will profitably send paid website traffic.
An audit report is provided to you within 24 to 48 hours.
The report may include:
You receive some interesting insights prior to agreeing to ongoing PPC management.
After the audit is complete, we discuss the following:
Understanding these challenges helps us distinguish between a ‘conversion’ that is considered valuable in Google Ads and an ‘inquiry’ that is actually valuable to your business.
If we decide paid search is the right way to go, we will prepare a custom proposal.
The proposal will address the following elements:
Grace Digital Co. provides custom pricing and monthly retainers.
The approved campaign structure, keywords, negative keywords, advertisements, location settings, conversion actions, and landing page suggestions are constructed after onboarding.
In cases where a campaign needs major changes, we may restructure it before increasing spending.
Prior to the campaign launch we verify the following:
Advertisement, offer, and landing page claims may require client approval.
After the launch we monitor tracking and ensure settled queries are not serving your advertisements. We monitor budget and early performance as well.
Early performance data can show patterns, but may not tell the whole story. We avoid making significant conclusions based on a small number of clicks.
We use the information to adjust the campaign and provide a report on the campaign, as well as perform ad account optimization.
Your business can provide information on the quality of leads that come from the campaign. This information helps us determine whether the converted goals we track are worthwhile.
Google Ads can generate traffic and display advertisements quickly once the campaign is launched, but lacks the potential to produce immediate leads.
Campaign activity is required for a new campaign to determine what performs better: searches, ads, audiences, and landing pages. This campaign will take the following factors into consideration:
Of the two, paid search can provide feedback faster than SEO, but don't mistake faster visibility for profitability.
Grace Digital Co. will explain what early data shows without presenting every click as progress.
Small businesses need greater control over spending.
Large companies can sustain an inefficient campaign for a while. Local businesses generally can't.
Our focus is on:
We would recommend starting with lower volume but high priority services, rather than dividing the budget across all offered services.
They both utilize the search engines, but they have different methods.
Paid ads present the opportunity to gain visibility more quickly in relevant search results.
Visibility is lost when the advertisements are no longer being run.
The method focused on visibility in unpaid search results is more gradual and focuses improvements in technical aspects, content, relevance, and authority.
Paid search can provide early market feedback while SEO develops. Search term data can reveal how customers describe their needs.
The two channels should be able to cooperate to share insights without one channel claiming ownership or competing for reporting credit.
Our SEO Services page provides additional detail on organic search.
PPC management covers the paid advertising channel.
Lead generation offers a systematic approach to converting attention to business opportunity.
This may include SEO, content, offers, landing pages, calls, forms, and sales follow-up.
A paid campaign can support lead generation, but the two services are not a substitute for each other.
Traffic is important but inquiries and lead quality are more important.
You should know how much was spent, where it was spent, and what result was achieved.
An advertisement cannot overcome a landing page that is confusing to visitors or fails to make the next step clear.
While Paid search can be relatively quick, no agency can or should guarantee instant leads or sales.
Your services, locations, goals, budgets, and sales capacity inform the strategy.
Conversion data provides information on who contacted you. Your staff should be able to inform us if these inquiries were valuable.
Pricing for PPC management is determined by:
Grace Digital Co. offers custom pricing and monthly retainers.
Your Google Ads budget is generally charged directly to the advertising platform and is kept entirely separate from the management fee.
After the audit and discovery call, you receive a proposal that outlines the recommended scope of work and cost of management.
Request a Custom PPC Management Proposal
Grace Digital Co. is based in Tarzana and functions as a service-area business.
We provide PPC management for businesses in:
Campaign targeting is set based on a client's actual service coverage and is not limited by Grace Digital Co.
PPC management refers to the planning and administration of paid advertising.
The tasks may include: account audits, keyword research, negative keyword insertion, campaign structure, ad copy, location-based ad targeting, budget optimization, conversion tracking, recommendations for landing page creation, and reports.
PPC stands for pay per click, which is one type of advertising model. Google Ads is one of the platforms that businesses can use to engage in PPC advertising.
This page primarily addresses paid search management for Google Ads.
This depends on your service offerings, your locations, the volume of search activity, your competition, the estimated cost for a single click, and what you hope to achieve with your business.
This is not common practice.
The management fee is used to take care of strategy, setup, monitoring, optimization, and reporting. The ad spend is used to pay Google and is shown in your proposal.
No.
With Google Ads, there is no way to guarantee a certain amount of leads or sales of a specific value. The factors that influence Google Ads results are demand, competition, budget, target selection, ad quality, the website, and your sales process.
Ads can be approved and implemented to start driving traffic in a relatively short time. Substantive optimization requires time and the development of reliable data.
Optimization based on reliable data in PPC campaigns varies, based largely on market conditions and budget.
Yes. We can do an audit for the existing account to see current tracking, spending, performance, campaign structure, keywords, search terms, and results.
From the audit, we can tell if we should keep the current campaigns or modify the structure.
Yes.
The business data and advertising account should remain with the client.
Grace Digital Co. should have the account access for the approved management work.
This can be added as a custom scope.
We first see if a page can be used in support of the campaign.
Grace Digital is able to offer PPC management for companies located in Southern California. Grace Digital's office location is Tarzana, with additional coverage for Irvine, Pasadena, Thousand Oaks, Glendale, Burbank, Westlake Village, Culver City, and El Segundo.
Upon access to your website and existing advertising account, we conduct an audit.
You will receive the audit report within 24 to 48 hours. The report will be followed by a discovery call to determine your advertising budget as well as outline your advertising goals and provide direction on the next step.
Paid advertisements, particularly Google Ads campaigns, that lack proper targeting, tracking, and landing pages can be financially draining, as they can yield results that have limited or no value to the company.
Grace Digital Co. will help you create a more effective paid search campaign pertaining to your targeted customer segments and business objectives.
Get started with a free website and marketing audit. Report will be sent within 24 to 48 hours, giving you ample opportunity for strategy prior to the discovery call to assess if PPC is a viable option for your business.
Get Your Free Website and Marketing Audit Book a Free Strategy Call
| phone | (323) 709-4456 |
|---|---|
| team@gracedigitalco.com |
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