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Your business doesn’t deserve another month of random posts. That’s where we come in.
We build social media marketing services for growing businesses. With Grace Digital Co., you can use social media for awareness and credibility. We support you with lead generation and help your business remain visible throughout the decision-making process of your potential customers.
Based in Tarzana, we help businesses in the greater Southern California area. Because of our unique service area model, you get a local marketing partner without being pigeon-holed into an agency next door.
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It’s fair to say that now, anyone looking for a service nearby likely means more than just the ability to write social media captions.
You want a marketing partner that knows your market, is available when you need them, and most importantly, connects social media with all your other business operations.
Here’s the thing. Just being located next to you doesn’t mean an agency understands your business.
The better questions are:
Grace Digital Co. combines local market awareness with a structured remote process. We provide clear recommendations, custom content, transparent reporting, and direct communication throughout the engagement.
Small businesses rarely have time to post content daily, analyze all the different social platforms, create graphics and post captions and reviews, with everything else they have to do.
This is where a system comes in to use.
We at Grace Digital Co. build Social Media Marketing strategies around your time availability, financial means, your audience, and your priorities. We know that every business does not have to utilize every social media channel, nor post every day.
Our focus is on the social media channels and the channels of content that are going to deliver the most value for your business.
Your Social Media Marketing strategy may include all or some of the following:
Pricing is a la carte. You pay only for the work done for your business.
We start from the reason for the content and work down from there.
Your social media marketing strategy will define:
This will ensure that your social media accounts do not become a hodge-podge of posts.
Great content resonates because it is relative.
We take a look at your ideal customers, their industries, the problems they face, the questions they have, their objections, their locations, and how they make purchasing decisions.
For B2B companies, there are often multiple people involved in the purchasing decision. One person may discover your company, another may make comparisons, and yet another may make the final purchasing decision.
Your content must address this entire journey.
Does your business use and need Facebook, Instagram, Linked In, and every other platform available?
Probably not.
Based on your audience, resources, and needs, we choose tools. The strategy may consist of:
Usually, a strong presence on two relevant channels is most effective compared to an inconsistent presence on five.
Content pillars allow you to target the same audience your competition is without creating the same content.
Examples of your content pillars may be:
The mix will vary depending on what your audience needs to see to be most likely to reach out to you.
Individual posts gain some attention. Connected campaigns promote the message and create the momentum.
Content will be organized around a selection of company services, offers, topics and priorities. For one campaign, we provide a Free Website and Marketing Audit. Another may be a series of posts explaining a complex service followed by a dedicated page on our website to the service.
Campaigns support:
Each campaign relates the message, direction, and call to action.
A caption should encourage potential customers to believe your business has something important to say.
We design copy specific to the platform for:
The writing is still professional and approachable. It will inform the reader, but will not feel stiff, generic, or overloaded with marketing language.
Consistency and visual design helps promote brand recognition and identity.
Grace Digital Co. also has the capacity to provide graphics for:
Our content creation services do not include photography, art direction, video creation or short films.
If your campaign needs original photographs or video, your team can supply assets or work with a different production provider, and we can fit client supplied materials into the content plan.
A content calendar lays out the overall plan and goal for each piece of content.
Your calendar may include:
This also aids in perceived process and connectivity with current business needs.
Organic content builds familiarity.
An interest in the services you offer may be developed through a variety of sources, including, but not limited to, your website, social profiles, multiple posts, and Google in the course of regular work activity. They may return to your content weeks later.
Social media activity reinforces the ability of the company to be active and can assist in the goal of meeting the customer’s needs when the time has come.
Organic campaigns generate results across a variety of metrics:
Organic social media is generally slow to produce results, but over time builds trust and popularity.
Paid social media offers the opportunity to promote specific content or special offers to a larger, or more specific, audience.
Depending on your business, paid campaigns can support: Brand awareness, website traffic, lead capture, targeted campaigns, service promotion, consultation offers, and the promotion of available audits.
Advertising only makes sense when the audience, offer, creative assets, destination page, tracking, and the budget work together.
We advise against paid campaigns simply because advertising is available.
Social media is an effective marketing tool, provided users have somewhere to go that is useful.
We connect social media advertising campaigns to the most relevant:
This provides a direct path from social marketing to site research and a request for more information.
While measuring reach and engagement is important, we review performance based on the goals set for each given engagement.
Reporting metrics can include, but are not limited to:
The report will include results, will suggest what appears to be working, and what should be changed to improve the campaign. No mysteries. No exaggerated case studies based on aesthetic performance metrics.
There are some similarities between the terms, but they are not the same.
Social media marketing refers to the practice of using research to build a strategy and audience, plan and execute a campaign, direct content, design and implement offers, create messaging, align web pages to marketing goals, and improve marketing performance.
Social media management is focused on running the day to day activities of the social media account(s). It may include publishing, maintaining the account, coordinating publishing, tracking various types of account activity, and overseeing the content publishing process.
Grace Digital Co. has differentiated the two because they fulfill different needs.
Examples of needs may include:
This page has a monopoly on social media marketing terms. Our Social Media Management page has the day-to-day account management service.
We look at websites, social profiles, messages, and offers and review consistency and the conversion path.
Issues we look for include:
A report is provided that outlines what we found and where improvements may be needed to build the strategy in the order of importance.
Here we will cover:
This call helps us create a scope that addresses your business needs instead of basing it on assumptions.
We prepare our recommendations for the campaigns and content, as well as the delivery methods and the required approval and reporting processes.
Should we recommend an ongoing commitment, you receive a contact proposal with a clear budget and scope.
We create the content pillars, themes, captions, graphics, and calls to action.
Your team reviews the content using your approved process.
We review the performance of the published content and fine-tune the performance of future campaigns.
This may mean changing:
The content will be fine-tuned based on performance as we define the topics and formats.
Social media marketing can make your business more visible, reputable, and approachable
It can assist with the following:
Grace Digital Co. has a no-issue return policy on viral posts, followers, leads, and guarantees.
We prefer to establish more realistic expectations on goals, and agree on measurable items where we can present the data as is.
B2B clients typically do not make buying decisions after seeing a single post.
They research. They compare. They consult and communicate with colleagues. Sometimes they go into hiding and resurface when the stars are aligned.
Social media leaves your company visible throughout this entire process.
Strategic B2B content helps potential clients understand:
It provides another avenue for your potential clients to ensure that your company is both active and reputable.
Grace Digital Co. is located in Tarzana, but offers its services to the surrounding areas.
We take on clients located in:
Our remote process helps us plan, develop, and manage campaigns while working with clients in the surrounding area.
We decide on the purpose of the content before we begin posting.
Social media ties into your website and other marketing efforts such as SEO, content, lead generation, offers, and the selling process.
We outline all deliverables, platforms, approval process, responsibilities, publishing, and reporting prior to work starting.
When a campaign or platform is unlikely to be worth the time or cost, we will say so.
You are provided a custom plan based on your marketing foundation, resources, services, goals, and audience.
We provide reasoning and future directions for the reported numbers.
The cost is determined by the number of platforms, ad campaign complexity, content and graphic requests, number of requested reports, and the approval process.
Grace Digital Co. offers custom pricing and monthly retainers.
We provide the following after the completion of the audit and discovery call:
An agency's strategy and understanding of social media's role and your audience is more important than proximity. Consider the agency's reported metrics and their understanding of your audience along with their creative services.
It depends on campaign objectives. Linked In may be more valuable to a B2B company, whereas Facebook and Instagram may provide awareness and local advertising, and credibility and service promotion in the community. Your audience may vary. We offer recommendations after a review of your business.
Yes, we specialize in small local businesses as well as mid-sized B2B businesses which are growing rapidly and require a more defined social media strategy.
Yes. Our approved services include captions, branded graphics, ad copy, Google Business Profile posts, website copy, and blog content as well as content calendars.
Photography, art direction, video production and short film creation are not included.
Publishing services fall under our Social Media Management service and can be included with an extended scope. Many clients prefer to publish our content internally.
There isn't one correct answer to this question. The correct answer will depend on the available content your business publishes, how consistent your business is with content publishing, and your business goals.
If the audience, offer, message, content, and destination page are aligned and work together, social media can help with lead generation. Social media can also help build trust and do some of the 'pre-selling' that happens in B2B sales.
No, we do not guarantee follower growth, engagement, viral reach, leads, or sales. What we do is develop a practical approach to social media, track key performance indicators, and make informed improvements to social media campaigns based on metrics.
Yes, we can work alongside your marketing team to provide our services including social media strategy, captions, graphics, as well as campaigns and calendars while your team takes care of the approvals and publishing.
We will look over your web copy, social profiles, ads, landing pages, and conversion paths. We deliver audit reports within 24 to 48 hours. We follow up on audits with a call to review our findings and next steps.
Pricing is determined by the specific platforms utilized, the frequency of content, graphics, the scope and length of the campaign, the extent of advertising, and the needed reports. Our services are generally set to a monthly retainer.
You are here because you want a dedicated partner to help take your social media marketing to the next level.
You have decided consistent posting is more important than infrequent marketing. You need better relevant content, along with clear goals and results reported honestly.
Request your free website and marketing audit by Grace Digital Co. to get a report in 24 to 48 hours and a call to review the findings.
Get Your Free Website and Marketing Audit Book a Free Strategy Call
| phone | (323) 709-4456 |
|---|---|
| team@gracedigitalco.com |
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02 of 13
Social Media Should Have a Job
There are plenty of business accounts that are active, but have not accomplished anything meaningful.
A graphic is posted on Monday, a generic quote is posted on Wednesday, and a promotion is posted at the end of the month (the first time in a long time that someone remembered to post).
Based on those posts, the account is active. However, from a strategy perspective, it is standing still.
Prior to posting any content, we determine what social media should accomplish for your business.
This may include:
Once the purpose has been defined, content creation will be much easier and much more effective.